Well technically Rita Ora never left, she just diverted her time and attention
to other projects such as fashion, designing, coaching... the list is endless.
One thing everybody's know about this woman is that she never stops, I’d love
to know how many air miles she has racked up because I’m pretty sure she's
spent more time in the air than on the ground.
But yes - it's true, Rita is back with new music and it's never felt so good to see a song with just her name on it. The past couple of months she has worked on some killer collabs with the likes of Iggy Azalea, Charli XCX and Charles Hamilton, and all songs have been massively successful. However it's so refreshing to hear something completely new with just Rita on, the new single Poison was more than worth the wait! Even if it did leak a couple of days prior, I remained faithful and waited until release because when you've waited so long for something, why ruin it with a shitty/low quality alternative? No thank you.
Rita's response to the leak? “It's fucking annoying, I hate it. But, whatever, it's online and you can't help that it happens. It's annoying you can't present the song the way you want it to be presented. At the end of the day though, people have been digging it, so it's kinda good they're leaking it...the fuckers!"
This woman takes no shit and from the first listen of Poison this is what I instantly recognised, not shit but growth and maturity. Its been three years since ORA; she’s grown up, she’s experienced new things and now she's expressing this through her music. With experience comes control and Rita now has complete control on which direction her musical career takes.
It may have taken a while but time and hard work has delivered something Rita and the fans are truly proud of.
The Poison Music Video
With a new single comes a new video and
I honestly had no idea what Rita had up her sleeve for Poison. Like I mentioned
previously this single is very different to her other music so I was completely
clueless as to what to expect. I Will Never Let You Down was a dance number
therefore the video consisted of a dance routine. Poison is deeper as cliché
as that sounds, the video is more meaningful than any of her other videos and
it tells a story. We all know there has been speculation
as to who the song is about and it was cool of Rita to confront the
situation universally making it relevant and relatable for everybody.
Gigs, Gigs, Gigs
The one thing I think everybody was most excited about Rita releasing new music was that this would mean live performances. The last time I saw her perform was at V festival last summer and even then the set was old, I had seen it so many times before. But don't threat because RO came back bigger than ever with a completely new set, new sound, new dancers, all new everything! Her first comeback performance in front of 60,000 people at Radio 1 Big Weekend literally had me gripped to the laptop, for a 'Ritabot' it was all a bit too much to handle. I would of done anything to be there!
From the outfit to the stage to the visuals filmed, edited and directed by Rita’s sister Elena - everything worked. Vocals were on point as always and the energy from the crowd was something else, there was even a couple of times where Rita was so overwhelmed with emotion she had to stop and regain herself.
Video Diaries
And to top it all off, she's only gone and brought back the video diaries - hallelujah! Something none of the fans would of expected. Back in 2011 before she made it big, Rita used to just sit in front of a camera and fill viewers in on what she had been up to, sang covers and showed us around her day-to-day life. Now although she's crazy busy, it's great to have an insight into what she's up to especially with the release of Poison and everything else.
People underestimate her and these diaries show the real (hilarious) Rita Ora that the fans adore. Just think for a moment, she hasn't released anything individually since March 2014 and her album in August 2012, YET everyday there was still articles talking about her and reporting her whereabouts. Whether they were positive or negative, at this moment in time who gives a shit because at the end of the day she's still here today slaying every corner of the industry.
Just remember Rita will always be two steps a head. Who knows what’s next? She might just do a Beyonce and drop album 2 or we might spot her on the judging panel of next seasons XFactor?
Who knows, just be ready!